Landscape Architect Designs His Own Business

Landscape Architect Designs His Own Business

By Amanda Kuhnert

When Jay Miller decided to start his own business, he didn’t write a business plan. Instead, he developed a Business Model Canvas, a tool that helps entrepreneurs visualize their business strategy. For Miller, a landscape architect, the one-page document resembles a landscape plan he might put together for a client. But instead of plantings and outdoor gathering spaces, the canvas lays out the nine building blocks of a successful business launch, including his value proposition, customer segments, cost structure, and revenue streams.

“Writing a business plan is perceived to be a long and complicated process that discourages many from even attempting it,” said Ross Hart, an advisor with the Vermont Small Business Development Center (VtSBDC), who has been working with Miller for the past year. “We recommend the Business Model Canvas, as it is a tool developed for entrepreneurs by entrepreneurs that allows them to both simplify and ‘drill down’ to focus exclusively on the absolute most important components of starting any business.”

A new business in a new state

Miller had been working as a licensed landscape architect in Massachusetts for 14 years when he and his family relocated to Vermont in 2020 in the middle of the pandemic. He decided the time was right to launch his own business. “As a result of Covid, more people are spending time in the outdoors and want to invest in their property,” Miller said. “I saw this as an opportunity to help people visualize and create their dream properties so they can live their best life.”

In April of 2020 he reached out to the VtSBDC for website advice, and that’s when he met Hart. “Starting a new business in a new state was an extremely stressful time for me,” Miller said. “When I got connected with Ross, he always gave me so much energy and in turn, helped me to relax and realize this business adventure would be successful.”

Looking back, Miller can think of a few things he learned during the startup process: “Don’t be afraid to speak up; there is a big network here in Vermont just waiting to help you. Have an open mind and look at how your business will evolve over time.  Build and foster new and old relationships to create a better community.”

Although Miller’s company, J Miller Landscape Architecture, is based in Waterford, Vermont, he isn’t limited by geography. Many of his services can be provided digitally. “My company is a resource for my clients, where we enter into a true working partnership with the ultimate goal of creating a plan for their property that they can enjoy for years to come,” he said.

To learn more: jmillerlandscape.com, or find J Miller Landscape Architecture on Facebook or Instagram.

Looking for more? Visit VtSBDC.org to explore resources or connect with an advisor.

A Coffee- (and Food) Loving Couple Fills a Business Niche in Hardwick

A Coffee- (and Food) Loving Couple Fills a Business Niche in Hardwick

By Amanda Kuhnert

Great start-up ideas begin with a problem that needs solving. A few years ago, Tobin Porter-Brown and Annie Myers were looking for a place in Hardwick to do some computer work. When they couldn’t find a coffee shop, they ended up working in the front seat of their car. And that’s when inspiration hit them for Front Seat Coffee Shop and Bakery, an independent coffee shop that would serve great coffee and made-from-scratch food using locally made and grown ingredients.

“A coffee shop appealed to me because it combined my passion for building community, supporting local farmers and producers, and enjoying good food,” Tobin said. Before embarking on his current business venture, Tobin was a vegetable farmer with a passion for community-supported agriculture. His wife, Annie Myers, owns Myers Produce, a food distribution company that brings Vermont products to the New York City and Boston areas.

Front Seat Coffee opened in July 2019. Right away, the couple began working with Heidi Krantz of the Vermont Small Business Development Center (VtSBDC) and then Steve Dobrin, a consultant through VtSBDC. “They have been instrumental in their advice and support since the founding of Front Seat,” Tobin said.

“In the early months after opening we had issues with controlling our COGS and labor costs, and Heidi helped give some insight into how to calculate those figures and targets to achieve,” he said. “Steve Dobrin has been advising since the COVID pandemic and helping us navigate this turbulent time.” Along with being a sounding board, Tobin said their advisors have helped them keep an eye on the big picture and plan for the future.

After the governor’s stay-at-home order in March 2020, Tobin and Annie temporarily closed the shop, slowly reopening in late spring and summer. “The Covid pandemic has actually forced us to rethink our systems and offerings so that we are more profitable and able to have a stronger foundation to be able to grow,” Tobin said.

Limited hours, the decision to be closed on Sundays, and a scaled-down menu are three of the tweaks they’ve made to their original business plan. “All of these changes have made it more sustainable for our team and we’ve focused more on what was profitable,” Tobin said.

After nearly a year of take-out only, in April the couple began offering limited indoor seating. “We feel ready to hit the ground running when we’re able to,” Tobin said.

For more info: frontseatcoffee.com.

Looking for more? Visit VtSBDC.org to explore resources or connect with an advisor.

Steering the Ship: A Q&A with Vermont’s Cultural Leaders

Steering the Ship: A Q&A with Vermont’s Cultural Leaders

By: Desmond Peeples | Photo Courtesy of Vermont Arts Council

Leaders of arts and cultural organizations must draw on perhaps until now untested courage and fortitude to navigate today’s choppy seas. A viral pandemic, economic devastation, unending climate crises, and mass demonstrations to end systemic racism—all are reshaping the cultural landscape. How will these factors shape the arts now and in the future?

As part of a new series featuring Vermont’s arts and cultural leaders, we’re asking how they are navigating these peculiar times. We hope that the responses might help other arts and cultural organizations chart their own voyage.

This month we feature Jay Wahl, executive director of the Flynn in Burlington. Wahl came to the Flynn from Philadelphia, where he was the producing artistic director for the Kimmel Center for the Performing Arts for 11 years.

YOUR NAME and TITLE: Jay Wahl, Executive Director

YOUR ORGANIZATION: The Flynn

YEAR YOU JOINED ORGANIZATION: 2021

MONTH/YEAR YOU WERE APPOINTED TO CURRENT POSITION: January 2021

What makes you hopeful for the future?

Spring. Smiles. Shorts. Those little shoots of green coming up from the ground.

What’s the most challenging part of your work currently?

Remembering to breathe. Being patient with myself.

How have you changed as a leader in the last six months?

So much has changed. New job, new home, new state… I’m learning how to manage the short-term challenges while planning for the long term opportunities.

What are you prioritizing?

My team. The people you work with should always be top priority. The team at the Flynn are such talented, giving people, and we’ve all had quite a year.

How do you see your relationship with your audience or constituents evolving over the next five years?

Audiences and the many communities they are a part of are central to the work. I think more and more we’re discovering ways to meet audiences where they are; lifting up their stories, questions, and dreams. How are those things reflected in our performances more clearly? How is the work directly relevant and experiential for the people we serve? How can we prioritize the voices of people we haven’t always let speak? How can bodies and journeys who may sometimes be invisible become center stage?

How can cultural institutions and organizations participate in the current call for creating a more diverse, equitable and inclusive world?

Art creates empathy. We see the body of a dancer and we understand that we have something deeply in common with them. The arts must show us how all people can be both different and yet so alike. When we only tell the stories about ourselves, we deny others’ opportunity to take part in the full breadth and joys of society.

What are some lessons learned or advice that you can share with other organizations who are grappling with the multi-faceted challenges of this time?

Change happens at the speed of trust.

Anything else that you’d like to add?

Arts and cultural experiences can be communal (dancing and jamming to the beat in a crowded venue), familial (cooking a cherished holiday meal together), personal (taking in the poetry of the trees on a hike), or spiritual. Give yourself a moment to enjoy all the ways that these things lift you up and allow yourself to take energy from it all—then share that gift with someone else.

Vermont Leads the Nation in Vaccination Rate

Vermont Leads the Nation in Vaccination Rate

Earlier this week the State of Vermont announced that more than 80% of eligible Vermonters had received at least the first dose of the COVID-19 vaccine.  That milestone led Governor Phil Scott to officially lift all COVID-19 restrictions and formally end the 15-month state of emergency. 

As covered by the New York Times, Vermont leads the nation in vaccination rate and is the first state to vaccinate 80% of eligible residents.  So, what is it like to live in the safest and most vaccinated state in the country?  The Wall Street Journal recently visited the state to remember what life was like before COVID-19

Vermont-Based Böswellness Uplifts African Communities That Supply Frankincense and Myrrh

Vermont-Based Böswellness Uplifts African Communities That Supply Frankincense and Myrrh

LUKE AWTRY