New Chapter’s Impact on Local Food Systems

June 30, 2020

New Chapter®, a Brattleboro-based wellness company, is leaving a lasting impact on the local food systems by being Food Connects highest-level corporate sponsor. New Chapter’s® donations in 2019 have paved the way for the most successful first half of the year in Food Connects’ history. 

New Chapter® was founded over 35 years ago to bring natural wellness to others. New Chapter® believes in the healing power of nature, and that’s why they are committed to using whole-food and quality ingredients to make their supplements. As environmental stewards focused on human health, New Chapter® works to increase accessibility to organic food, farming, and traditional herbal medicine. And as a Certified B Corp, they strive to use business resources to help solve social and environmental problems—in communities around the world where their ingredients originate from as well as locally right in Vermont. 

New Chapter® generously granted Food Connects $15,000 in 2019 to go towards the Food Connects Cooler Campaign. This successful campaign focused on the build of a new 1,000 square foot cooler and freezer space at Food Connects’ location at the Brattleboro Development Credit Corporation business park. With the help of New Chapter®, Food Connects’ was able to successfully complete this campaign and have a fully operational cooler and freezer going into 2020. 

New Chapter® and Food Connects have a strong history of partnership. New Chapter® has a history of philanthropic support of Food Connects, helping the organization through its infancy and into a thriving organization. New Chapter® is not only an incredible source of financial support for Food Connects but, it has also provided volunteer support over the years including event support and a New Chapter® employee sitting on the Food Connects Board of Directors. Additionally, New Chapter® supports the food hub by purchasing food for its employee cafeteria and snack programs. 

“Supporting Food Connects’ in their cooler campaign was an easy decision for us (New Chapter®) to make. Their mission of bringing fresh local food to those in need, right here in Southern VT, aligns holistically with our own mission and is something that we are proud to be a part of,” says Amerigo Pennoni, Director of Sustainability at New Chapter®. 

The cooler and freezer that New Chapter® helped bring to life is supporting Food Connects through one of its busiest periods yet. The demand for fresh, local food due to the COVID-19 outbreak increased dramatically. Food Connects saw an over 200% year-over-year increase in sales in April alone, typically the slowest month for the organization. Without this additional space, the organization would not have kept up with the growing demand. The additional space ensured that Food Connects could continue to provide food for local co-ops, newly thriving farm stores and buying clubs, and students, through innovative meals programs, while also supporting local farmers and food producers a consistent and secure source to sell their food. 

“Food Connects is so grateful for the generosity of New Chapter® over the years,” says Richard Berkfield, Food Connects Executive Director. “Their continued commitment to Food Connects and our mission lifts up and strengthens our local food economy. Their partnership is vital to our work.” 

Food Connects plans to expand its refrigeration space even further in the coming weeks to keep up with the increasing demand for local food during COVID-19. If you are interested in becoming a corporate sponsor, learn more on their website: 

Written by Laura Carbonneau. This story from Food Connects originally appeared at 

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